Welcome to WAYA Sweden – a place created for women in mid-life who embrace a healthy and well-being lifestyle. We wanted to create a brand that not only offers clothes and products, but also inspires a holistic lifestyle for every woman.

Our passion lies in offering timeless clothes and products that complement the woman's lifestyle, and we draw inspiration and strength from nature to strengthen our connection to the environment. No matter where she is in life, we strive to promote health and well-being through our range. Each garment is carefully selected to provide comfort and style, and we want to create an experience where the calm and strength of nature is reflected in our products.

Our design philosophy focuses on timelessness, which means that our products are created to be as relevant tomorrow as they are today. We strive to minimize our impact on the environment and support more responsible consumption, all with inspiration from nature's beauty and resources. Through carefully selected materials and production methods, we strive to create clothes and products that last over time.

At WAYA you will not only find clothes, but a source of inspiration for a healthy lifestyle. We share health and wellness tips and advice and create a community that supports every woman's journey. Welcome to discover a world where style, sustainability and health go hand in hand, created by WAYA Sweden.