NATURE IS OUR GREATEST SOURCE OF INSPIRATION
Being out in nature contributes to many positive effects for health and we know that physical activity of various kinds affects us in a positive way.
OUR DESIGN PHILOSOPHY
Our design philosophy focuses on timelessness, which means that our products are created to be as relevant tomorrow as they are today.
We strive to minimize our impact on the environment and support more responsible consumption, all with inspiration from nature's beauty and resources.
Through carefully selected materials and production methods, we strive to create clothes and products that last over time.
COLOR AND PATTERN
When we developed our colors and pattern images at WAYA , nature was there as the biggest inspiration.
The pattern for our lovely wool shawl is inspired by a photo we captured during a wintry day in February in the archipelago, where the ice formed a delicate blanket over the rocky landscape.
We have chosen a calm and harmonious color palette, designed to withstand the test of time, and seamlessly complement any season.